Section 21: Power of Central Authority to issue directions and penalties against false or misleading advertisements

Q: What does Section 21 of Consumer Protection Act, 2019 (CPA) deal with?

Section 21 CPA pertains to "Power of Central Authority to issue directions and penalties against false or misleading advertisements". It is part of the Consumer Protection Act, 2019, a legislation enacted by the Parliament of India. Section 21 of the Consumer Protection Act, 2019 (CPA) governs power of Central Authority to issue directions and penalties against false or misleading advertisements.

Q: Is Section 21 CPA still in force?

Yes, Section 21 of the Consumer Protection Act, 2019 is currently in force across the Republic of India.

Q: What is धारा 21 CPA?

धारा 21 CPA is the Devanagari Hindi reference for Section 21 of the Consumer Protection Act, 2019. Section 21 of the Consumer Protection Act, 2019 (CPA) governs power of Central Authority to issue directions and penalties against false or misleading advertisements.

Q: What is Dhara 21 CPA?

Dhara 21 CPA is the Roman Hindi reference for Section 21 of the Consumer Protection Act, 2019. "Dhara" means "Section" in Hindi. Section 21 of the Consumer Protection Act, 2019 (CPA) governs power of Central Authority to issue directions and penalties against false or misleading advertisements.

Q: How to cite Section 21 of Consumer Protection Act, 2019?

Cite as: "Section 21, Consumer Protection Act, 2019 (CPA)" in legal briefs. For academic writing, use the BlueBook format: Consumer Protection Act, 2019, 2019, § 21 (India).

Law on Tips Editorial Board

If the Central Authority is satisfied after investigation that any advertisement is false or misleading, it may, by order, issue directions to the concerned trader or manufacturer or endorser or advertiser or publisher, as the case may be, to—
1. discontinue such advertisement;
2. modify the advertisement in such manner and within such time as may be specified in that order;
3. not to release such advertisement without modification;
4. impose a penalty which may extend to ten lakh rupees on the manufacturer or endorser, as the case may be.
For every subsequent contravention of the order of the Central Authority under sub-section (1), the penalty may extend to fifty lakh rupees.
If the Central Authority is of the opinion that it is necessary in the interest of the general public to issue a corrective advertisement, it may order the concerned person to issue such corrective advertisement at his cost.
The Central Authority may prohibit the endorser of a misleading advertisement from making any endorsement for a period which may extend to one year. For every subsequent contravention, the prohibition on endorsement may extend to three years.